Posts Tagged ‘newspaper advertising india’

What is printing?print-media-advertising

Printing is an art or a process for reproducing texts as well as images applying master forms or templates.Printing is often used for promotional purposes or advertisements of particular products by the firms. Printing can also be implemented for sending some important or specific messages. Printed advertisements generally appear on booklets, newspapers, flyers, magazines, emails, newsletters, and banners etc.which are considered portable printed media. Printing is an excellent way of conveying promotional messages to the customers and also to the clients since it fetches more attention than other ways of advertisement.

Benefits of Print Advertising Services!

There are numerous advantages of print advertising which wins over digital advertisements, and there have actually been lots of researches on this very subject. Here are the most significant benefits of print advertising.

  • High engagement levels: According to various surveys done in the market it is proved that magazines, newspapers, banners are the most exclusive medium viewed by the consumers. This basically means that when a person is going through a newspaper, booklet or even a magazine, most of the time they concentrate on the advertisement part.
  • Esteem: The tangibility which comes along print advertising and probably the rich history associated to it signifies that if an advertisement turns up in print, it is considered to be more prestigious.
  • Faith: Latest researches show that people tend to trust print advertising seven times more than the advertisements appearing online.
  • Curiosity: Print advertisements turn people into curious ones and they want to be more aware of the products. This make them search about those particular products in the internet.

Effects on market and users!

Print advertising makes the market of the particular products broader and helps in their sales. Consumers are mostly impressed by such advertisements and they look for the nearest stores where they can find the products or even make a purchase. The audience responds to certain products when their visual senses are satisfied and they gain enough trust about the manufacturing firm. From these perspectives, print advertisement’s effects are highly positive.

How advantageous is it for marketing?

Print advertising is far more cost effective than digital marketing. Therefore, it helps in reducing the financial stresses which are associated to the marketing part of any product. Moreover, marketing becomes more flexible and easier with the help of print advertising since it provides a large scope for creativity.


Its role in the firm’s growth!

The trust which print advertising creates in the mind of a consumer goes a long way for the development of a firm. The sales level gets elevated and that too in a more affordable way which escalates the profit amount of the organization. Print media advertising are capable of building positive brand image as well as awareness about the company’s existence and reputation among people.