Archive for May, 2015

advertising services

Marketing strategy of any business now needs to consider the access of information to consumers. Consumers are not limited to conventional mediums alone now. With print and radio becoming obsolete whereas television and digital media taking the limelight, it is imperative that businesses consider 360 Marketing approach.

As the name suggests, 360 Marketing strategies encompasses all the touch points where consumer will interact with the brand. This means that a business will utilize all the mediums to reach out to their customers. Now the problem is that there are so many advertising services available to the businesses. These services don’t usually offer complete 360 marketing solutions to businesses. Some will offer you SEO services whereas others will offer you website designing services and so on. However there are advertising agencies that are offering their clients to work with them to create the perfect 360 degree solution.

There are myriad of benefits when you choose an advertising service that can help in creating a 360 marketing strategy for your business.

  • They will be able to create connections with your target audiences on all levels. They will be able to create marketing collateral that is suited for every touch point. From out of home advertising to creating posts on digital media, the advertising service will help you to reach to your customers easily.
  • Advertising agencies that have worked on 360 Degree marketing are well aware of the challenges that a brand faces. They work on creating collateral that creates a “recall” with different images and content. This allows them to attract customers using one strategy on different platforms.
  • 360 marketing campaigns require you to think at all levels and regarding every touch point. You require an agency that has experience of pulling campaigns like these. By hiring advertising agencies that offer 360 degree solutions, you can get everything done under one roof by creating the strategy with them. This means you don’t have to work with different people. One account lead will help your brand manager to create the strategy and have it implemented.White Rose Ad (2)